I discussed how we finally had the technology to align the forces of supply and demand. ZUBOFF: In my 2002 book, “The Support Economy,” I looked at the challenges to capitalism in shifting from a mass to an individual-oriented structure of consumption.
When did you start worrying that the tech giants driving it were becoming more interested in exploiting us than serving us? GAZETTE: The digital revolution began with great promise. The Gazette recently interviewed Zuboff about her belief that surveillance capitalism, a term she coined in 2014, is undermining personal autonomy and eroding democracy - and the ways she says society can fight back. In her new book, “The Age of Surveillance Capitalism,” Zuboff offers a disturbing picture of how Silicon Valley and other corporations are mining users’ information to predict and shape their behavior. But Shoshana Zuboff, professor emerita at Harvard Business School, warns that their lights, bells, and whistles have made us blind and deaf to the ways high-tech giants exploit our personal data for their own ends. We examine in turn the new mode of climate denial (favoured by progressive neoliberals) and the traditional mode, manifested today primarily via 'extractive populism', which aligns resource extraction with the 'national interest' while vilifying environmentalists as 'foreign funded radicals'.The continuing advances of the digital revolution can be dazzling. We then turn to the realm of climate denial discourse, distinguishing two modes of denial - 'traditional' and 'new' denialism - that operate simultaneously in the highly contested realm of climate policy and politics.
We begin with a look at the corporate power structure that organizes leading capitalists and their advisors into a corporate community whose elite ties and lobbying practices reach into institutions of civil society and the state. This chapter examines the dynamics and underlying ideological commitments of climate denial in Canada to illuminate some of the key ways in which corporate power's reach from the fossil-fuel sector has tried to maintain business-as-usual and deny the imperative for climate action.
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